Announcing the world’s most
expensive anything is a surefire way to attract attention, but when the
thing is a $3m motor home, questions arise beyond the obvious “Why?”
After all, designers create all manner of prototypes, and mythical
potentates from Dubai are always rumoured to be buying them.
Yet in this case, the factory is up and running and ready to take your deposit money.
The recreational vehicle, or RV, is the eleMMent Palazzo – the capitalisation an allusion to its maker, the Austria-based
Marchi Mobile, founded by former trucking magnate Mario Marchi.
This
mobile mansion will be built on a Volvo chassis and be powered by a
Volvo engine for easy servicing. That trucking technology is essential,
as there will be a hefty payload of marble, rose gold and hubris to haul
around once Marchi Mobile locates a buyer for its Leviathan.
The
Palazzo’s sweeping lines, a heroic attempt at making a brick appear
aerodynamic, were originally penned by Luigi Colani, the irascible
eighty-something father of so-called biodynamic industrial design, whose
organically bulbous aesthetic has been channelled into vehicles for
Fiat, Alfa Romeo and BMW. Colani’s trademarks are still in evidence, but
the expanse behind the cab is given over to the client’s every
indulgence and whim.
Functionally, the Palazzo has a slide-out
room not unlike those found on nicer trucking rigs, but it also offers a
“Sky Lounge”, replete with banquette seating that rises out of the body
to create a rooftop nightclub, complete with mood-lit canopy, audio
system and wet bar. It is essentially a sky bridge, the likes of which
might be spotted bobbing off
Cannes or in the harbour at the Monaco Grand Prix, making the Palazzo – indisputably and unironically – a land yacht.
Marchi
Mobile has produced several custom vehicles atop this platform,
including a rolling health clinic and self-contained mobile showrooms.
The company expects the bulk of its future commissions to come in its
Viva line, a “jet on wheels” concept that brings Gulfstream-calibre
finishes down to terra firma.
The world tour of these products
will make North American landfall in early 2015. Marchi meanwhile awaits
a commission to make the Palazzo a reality, but the company notes it is
marketing heavily in Dubai.
An earlier version of this story
misidentified the chassis on which the Palazzo would be built. It is a
Volvo chassis, not a DAF XF105 chassis.
Title : The eleMMent Palazzo, a $3m land yacht
Description : Announcing the world’s most expensive anything is a surefire way to attract attention, but when the thing is a ...
